You have decided to sell your property and all you are hearing is the “doom and gloom” of the market. You have already decided that you want to use the top producer of the neighborhood but you aren’t sure about her marketing plan or presence. She seems to sell lots of properties, but you really don’t know if she has a good marketing plan or not.
Before you sign on the dotted line of the listing agreement, be sure to obtain the Marketing Plan in writing, with a commitment from your listing agent as to what exactly you can expect and in what time frame. Successful listing agents often give a calendar type marketing plan with a timeline to ease the seller’s frustration and stress while marketing is being prepared and readied for the property.
Multiple Listing Service. This is one of the ultimate networking tools and it is amazing how often agents and/or their companies overlook the importance of this powerful tool. As a seller, review your listing AFTER it is entered into the MLS. Note if photography is of good quality and clear, multiple pictures, measurements are entered, and all information regarding the property has been completed. In addition, insure that the Remarks section is filled with delightful remarks describing the emotional appeal of the property along with complete clear directions.
Virtual Tours. Need I say more? This tool enables a potential buyer to view a property from near or far, and in the privacy of their home or office. It is very inexpensive to provide this type of worldwide exposure to all types of buyers. The virtual tour link may also, in most situations, be placed on the MLS listing.
Property websites may be the hottest and most unique marketing tool to date. There are several companies that are selling a complete templated website, along with domain name for an individual property. For example, the domain may read [http://www.45MainStreet.com] and contain pages of pictures, virtual tours, floor plans, descriptive text, even scanned condominium documents. The website can be placed on brochures, ads, and even signage to drive potential buyers to the website. The cost is minimal… the exposure is huge.
Staging. An immaculate property is always a must when selling a property. If the property is vacant, over furnished or just needs help, staging may be the perfect answer. A certified stager will visit the property, take photographs, prepare a descriptive report and deliver the news to the seller and the listing agent. They are experts in depersonalizing the property, not necessarily redecorating. Most staged properties sell faster and for more dollars according to national statistics.