Tag Archives: Marketing

Hot, Hot, Hot Marketing For Your Property

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You have decided to sell your property and all you are hearing is the “doom and gloom” of the market. You have already decided that you want to use the top producer of the neighborhood but you aren’t sure about her marketing plan or presence. She seems to sell lots of properties, but you really don’t know if she has a good marketing plan or not.

Before you sign on the dotted line of the listing agreement, be sure to obtain the Marketing Plan in writing, with a commitment from your listing agent as to what exactly you can expect and in what time frame. Successful listing agents often give a calendar type marketing plan with a timeline to ease the seller’s frustration and stress while marketing is being prepared and readied for the property.

Multiple Listing Service. This is one of the ultimate networking tools and it is amazing how often agents and/or their companies overlook the importance of this powerful tool. As a seller, review your listing AFTER it is entered into the MLS. Note if photography is of good quality and clear, multiple pictures, measurements are entered, and all information regarding the property has been completed. In addition, insure that the Remarks section is filled with delightful remarks describing the emotional appeal of the property along with complete clear directions.

Virtual Tours. Need I say more? This tool enables a potential buyer to view a property from near or far, and in the privacy of their home or office. It is very inexpensive to provide this type of worldwide exposure to all types of buyers. The virtual tour link may also, in most situations, be placed on the MLS listing.

Property websites may be the hottest and most unique marketing tool to date. There are several companies that are selling a complete templated website, along with domain name for an individual property. For example, the domain may read [http://www.45MainStreet.com] and contain pages of pictures, virtual tours, floor plans, descriptive text, even scanned condominium documents. The website can be placed on brochures, ads, and even signage to drive potential buyers to the website. The cost is minimal… the exposure is huge.

Staging. An immaculate property is always a must when selling a property. If the property is vacant, over furnished or just needs help, staging may be the perfect answer. A certified stager will visit the property, take photographs, prepare a descriptive report and deliver the news to the seller and the listing agent. They are experts in depersonalizing the property, not necessarily redecorating. Most staged properties sell faster and for more dollars according to national statistics.

Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

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Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient/ effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start. Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, doesn’t it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use/ usage; priorities; goals; the house’s niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers/ addresses his client’s concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle! SInce, for most, their house, represents, their single – biggest, financial asset, doesn’t that make sense?

5 Real Estate Marketing Options

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Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will concentrate briefly, on some of the options, in terns of how houses might be marketed, why one might be better than another (in certain circumstances), cost factors, effectiveness, and usage. There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information – driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let’s review 5 marketing options.

1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it’s time – consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for – sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct – to – home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today’s buyers pay less and less attention to these, than in the past!

4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency’s own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang – for – the – buck, in terms of marketing real estate, today!

5. Social Media: Social Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.

The bottom line is, a real estate agent must know, understand, and use the best marketing tools available, to sell a particular house. Dependent on type, price, niche, location, etc, the options often vary.