Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient/ effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start. Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, doesn’t it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use/ usage; priorities; goals; the house’s niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers/ addresses his client’s concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle! SInce, for most, their house, represents, their single – biggest, financial asset, doesn’t that make sense?

Commercial Real Estate Closing Checklist

One of the main reasons that a commercial property transaction might fall through when it is near to closing is because one of the parties has forgotten an important aspect of the transaction that needs to be considered before the relevant documents can be signed.

With that in mind we have created a small checklist of things that you need to keep in mind when closing on a commercial real estate property, to make sure that you cover all of the bases.

Acquisition Documents

You need to ensure that all of the documents relating to the purchase are in place and ready. This includes all of the following:

• A signed letter of intent

• Any and all drafts of the purchase contract

• Any information relating to your legal counsel

• Access agreements

• Any client or portfolio manager authorisation that is required

• A fully completed purchase contract, that will be delivered into escrow

• Documentation for the initial cash deposits for the purchase

• Arranging for any bank accounts required to be set up

Title Matters

Title and zoning issues are also a high priority, so make sure you have the following:

• You have selected a title company whom you can send the seller’s title commitment to

• Have an ALTA survey carried out and ensure you have the right documentation

• Verify that all relevant leases and assets are in the seller’s name

Tenant Issues

If you are buying an apartment building or any form of commercial property where other businesses may become tenants and lease out space, you need to have all of the following:

• A current certified rent roll

• A review of all current leases and the related documentation for each.

• Your legal counsel should look over these leases and compare to the current review

• You need to look over all current tenant files

• Resolve any outstanding issues regarding lease

• Receive all reports relating to the tenants, including sales and receivables reports

• Transfer all tenant security deposits

• Review the tenant credit and payment history

• Prepare and sign the tenant Estoppel Certificates

• Final check on all documentation

Financial

The transfer of all relevant financial information is extremely important as well. This includes:

• Copies of any historical or proforma financial information

• Copies of utility bills

• Most recent tax statements

• An expense list for all expenses currently operating under the property

Litigation

You will need to consider the possibility that there is any current action against the property or the existing owners and take that into consideration.

Insurance

Getting insurance for the building is crucial, so it is important to get a quote as early into the proceedings as possible. Some of this may be covered by the Property Management Agreement.

Physical Property Inspection

Before any transaction is completed a physical property inspection must be carried out by the buyer to ensure that they are getting everything that they expect from the property.

Final Closing Documentation

To complete the transaction all of the relevant financial and legal documentation must be completed and handed in on time and be completely accurate.